Our Story
OUR GOAL IS TO EMPOWER WOMEN
Do you want to know the secret of life? It's protein. Protein is the basic building block of our body, making us healthier and helping us live longer.
We want to help women live healthier lives.
We're leading the protein revolution. Since 2017, we have empowered more than 750,000 women. The company was originally founded by two university students who didn't yet know what type of protein was suitable for women. All proteins were aimed at men, with masculine packaging used by men and male bodybuilders, although women need just as much protein.
Like money and power, protein isn't just for men. Women deserve to get stronger. That's why we produce protein for women. We're a team, we know what it's like – we know what it's like to feel unmotivated and slow to progress. But we also know what it's like to feel damn good!
The reason why, is because every one is a role model. We believe that there are always someone that looks up to the person who is our customer. For example, it can be a mother, a grand mother, a sister or a girlfriend. Every one of these people, is a role model to someone in their lives. For example, a mother has kids. The kids look up to the mother. A sister / grandmother / girlfriend / has friends and people who are younger than they are, or not as good as they are yet, but they look up to this person. We believe everyone of our customers influences others to also want to become stronger, healthier, and more confident. This ripple effect is at the core of our mission. When one woman becomes the strongest version of herself, she doesn’t just transform her own life—she inspires those around her to do the same. Whether it’s her children, friends, colleagues, or even strangers who admire her dedication, her journey has the power to ignite change in others.
Why This Matters:
Role Models Are Everywhere: Every woman, regardless of her age, background, or fitness level, has the potential to influence others. A mother’s commitment to her health teaches her children the importance of self-care. A grandmother’s active lifestyle shows her family that age is no barrier to strength. A sister’s dedication to her fitness goals motivates her siblings to push harder. A girlfriend’s confidence and energy inspire her partner to prioritize their well-being.
Strength is Contagious: When women see others achieving their goals, breaking barriers, and embracing their strength, it creates a powerful sense of possibility. It makes them think, “If she can do it, so can I.” This is why our customers are so important—they are living proof that strength is achievable, and their actions speak louder than words.
Community of Empowerment: We envision a world where women uplift each other, celebrating each other’s successes and supporting one another through challenges. Our customers are at the heart of this movement, showing that strength isn’t just about physical power—it’s about resilience, determination, and the courage to keep going, even when it’s hard.
How We Support Our Customers:
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Products That Work: We provide high-quality supplements and nutrition products that help women perform at their best, recover faster, and feel their strongest. Our products are designed to support their active lifestyles and help them reach their goals.
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Education and Inspiration: We share knowledge, tips, and stories that empower women to take control of their health and fitness. Through our content, we celebrate their achievements and remind them of the impact they have on others.
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A Supportive Community: We foster a community where women can connect, share their journeys, and inspire one another. Whether it’s through social media, events, or our online platforms, we create spaces where women feel seen, heard, and valued.
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Celebrating Role Models: We highlight the stories of our customers, showcasing how they are making a difference in their own lives and the lives of those around them. By sharing these stories, we amplify their impact and remind them of the incredible role they play as role models.
Our Vision:
We see a future where every woman feels empowered to embrace her strength, not just for herself, but for the people who look up to her. We believe that when women are strong, they create a ripple effect that transforms families, communities, and ultimately, the world. Our mission is to be there every step of the way, providing the tools, support, and inspiration they need to become the strongest versions of themselves—and to inspire others to do the same.
By empowering our customers, we’re not just changing individual lives—we’re creating a movement of strong, confident women who lift each other up and show the world what’s possible. Together, we can build a future where every woman knows her strength and uses it to inspire those around her.
